Del.icio.us, the hugely popular social bookmarking service, has finally unveiled its new look. It's the biggest visual change the site's had since its launch in 2003, and the result of nearly a year's worth of work. Besides a face-lift, the service has undergone several enhancements, both in how you browse new links and search through them. Of course, this new site isn't open to everyone. In classic Web 2.0 form, access is limited to a select few in the form of a beta preview the Del.icio.us team is using for feedback before rolling out the changes to everyone.
The site first announced its intentions of a massive re-design in early February, and just a few months back noted some fun statistics about their usability testing lab, which had apparently used more than 2,000 Post-it Notes to organize observations about the re-design. This may not sound too impressive, which is why I'd recommend taking a look at this picture, which gives me headache just to look at.
The first thing you'll notice about the new Del.icio.us is that the name has forgone its dots to simply be known as "Delicious." Besides making it easier for newbies to pronounce, it's also a departure from its roots of a small, independent Web site who was one of the first to pioneer the gloriously cheesy domain name hack, a practice that's even led to a startup that figures them out for you. The other thing you'll notice is that there's more emphasis on tags, and tagging in general, as they've been given a much more prevalent look and presence throughout the site.
"Over the next 24 hours, loyal wooter, you’re going to hear a lot of nasty rumors about Woot getting into bed with a big corporation. We’re here to tell you that they’re all true. We’d hoped to announce the grand opening of Halliburton.Woot tonight, but our security clearances were revoked (long story). So we turned away from the dark side and found one of the good guys to work with. Beginning at midnight CDT tonight, Woot and Yahoo! will be partners in a new venture we’re calling Sellout.Woot. (We’d link to the front page right now, but we can’t, exactly. More on that in a minute.) If you need a light for your cigar, you can use one of our new hundred-dollar bills."
Well I for one, love visiting Woot! to find great deals, good for them that they are merging with a big company(Yahoo!), as it brings them in more revenue or perhaps one large lump sum. Just hope they keep bringing us those great deals.